OwnLocal — Take Back Control of Your Revenue

How It Works

Marketing runs on content. OwnLocal automates how it's made.

We turn every advertiser into a single campaign across your total audience: print, digital, and everything in between. They spend with you, not 12 different vendors. You run it, place it where it performs, and prove it with real results like calls, leads, and conversions.

You make up to 5x more per advertiser because they spend more with you. You keep more of it by prioritizing your owned and operated inventory.

Advertisers don't want to spend money on marketing. They want to hear their cash register ring. Your audience on OwnLocal makes it happen.

Explore the OwnLocal Platform →

Platform

Origami

Turn every ad into a campaign.

Increase revenue by 5x per advertiser.

Automatically converts existing ads into interactive campaigns with click-to-call, directions, and engagement built in. No creatives or SMB input required. Human-verified AI builds, distributes, and tracks performance across your sites, search, and AI platforms.

Verified Local

Turn every advertiser into a permanent presence.

Generate 1M+ impressions per month per publisher, on average.

High-performance business profiles optimized for local SEO and AI search. Fast, indexable pages with 95+ PageSpeed scores. Drives measurable leads... calls, clicks, and directions... not just impressions.

Reporting

Prove results. Drive repeat spend.

Advertisers who receive our reports run 1.8 more campaigns per month.

Automated email and SMS reporting showing calls, clicks, directions, and "Seen By" reach across print and digital. When advertisers see results, they spend more.

Automated Upsell

Capture more from every advertiser.

Increase advertiser spend by up to 3x.

Self-serve upgrades, add-ons, and recurring products that turn one campaign into ongoing revenue.

Network

Get more buyers for your inventory.

Increase CPMs by 300%+ on remnant and 500%+ on owned inventory.

Run your advertisers on your site first, then fill the rest across the OwnLocal SSP and DSP network.

EchoDesk

Turn local news into a first-party data engine.

Increase first-party data capture by 2-5x.

AI generates neighborhood-level stories, routes them through editorial checkpoints, and converts reader engagement into actionable audience signals.

Why OwnLocal

Why modern publishers choose OwnLocal

Increase revenue without changing how you sell

Turn every print ad into a monetizable digital asset
Increase advertiser spend by 2-5x
Capture more margin by prioritizing owned inventory

Prove ROI advertisers understand

Calls, clicks, directions, leads
"Seen By" reach across print and digital
Automated reporting that drives repeat spend

Launch without adding headcount

Fully automated campaign creation
Human QA included
No new CMS or workflow changes

Keep control of your business

You own pricing and margins
You own advertiser relationships
You control inventory and distribution

Solutions by Role

For Publisher CEOs and Owners

Increase cash flow from existing advertisers without adding cost.

For CROs and Sales Leaders

Turn one campaign into recurring revenue and upsells automatically.

For Ad Operations

Run print and digital in one system without reconciliation issues.

For Newsrooms and Audience Teams

Convert content and engagement into first-party data and revenue.

For Small Market Publishers

Launch in weeks with no engineering and no new hires.

For Enterprise Groups

Standardize digital across hundreds of publications.

Customer Stories

Proven strategies, real results

Proven revenue at scale

3,500+

Newspapers

29M+

Ads processed

$1B+

Publisher revenue generated

Real outcomes

$120K

New annual revenue at Austin American-Statesman

$150K

First-year revenue at Lewiston Tribune

$6.7M

Digital revenue lift at Metroland

3.5x

Revenue growth with Origami campaigns

What publishers say

"OwnLocal makes us more revenue from the work we already do."

"It's easy money."

"We simply turned it on."

70-85% publisher margin. No fixed costs.

No setup fees. No monthly fees. Pay only when campaigns run.

Everything Included

Hosting, infrastructure, and ongoing maintenance
Campaign creation and ad production
U.S.-based human QA and verification
Distribution across your sites, search, and AI platforms
SEO pages, business profiles, and content generation
Automated reporting via email and SMS
Lead capture, routing, and CRM integrations
API, SFTP, and JS integrations with your systems
Security, compliance, and uptime monitoring
Ongoing support and account management

Trust Foundation

Built for publishers. Ready in weeks.

Two-week rollout from kickoff to revenue.

Works with your existing systems

Works with your existing ad systems and feeds
REST API, SFTP, JS widget, or subdomain integration

Enterprise-grade controls

SOC 2-aligned security
GDPR and CCPA aligned
PCI via Stripe
WCAG 2.1 AA accessibility

Human in the loop

U.S.-based QA before campaigns go live
Live monitoring of advertiser communications

Implementation

Two-week rollout from kickoff to revenue
No new CMS or workflow changes required

Take back control of your revenue.